PERSONAL DATA PROTECTION AND PROCESSING DISCLOSURE

a) Data Controller and Representative

In accordance with the Law on the Protection of Personal Data No. 6698 (“Law No. 6698”), your personal data may be processed by AKYÜZ ORMAN ÜRÜNLERİ SANAYİ TİCARET ANONİM ŞİRKETİ (hereinafter referred to as the “Company”), acting in the capacity of data controller, within the scope described below.

b) Purpose of Processing Personal Data

Your collected personal data will be processed within the framework of the personal data processing conditions and purposes specified in Articles 5 and 6 of Law No. 6698 for the following purposes:

Request and Complaint Management: Creating, tracking, and concluding your complaints.
Product and Service Optimization: Customizing and developing the products and services offered based on your usage habits.
Website Analysis and Experience: Improving the user experience on our website, detecting technical errors, and analyzing interactions (heatmaps, click and navigation data).
Marketing and Advertising: Creating special campaigns tailored to your interests and conducting promotional activities through channels such as Microsoft Advertising.
Security and Strategy: Determining the commercial and business strategies of our Company and ensuring legal and commercial security.

c) To Whom and For What Purpose Processed Personal Data May Be Transferred

Your collected personal data may be transferred to our business partners, suppliers, shareholders, and legally authorized public institutions for the realization of the purposes mentioned above.

Furthermore, for the execution of website analysis services, your personal data:

International Data Transfer: Within the scope of data analysis infrastructure and advertising services, your data may be shared with Microsoft Corporation (Microsoft Clarity and Microsoft Advertising), which acts as an independent data controller. Since the servers of these services are located abroad, your data will be considered transferred internationally. These transfers take place within the framework of Microsoft’s own privacy policies (https://privacy.microsoft.com/en-us/privacystatement).

d) Method and Legal Basis for Collecting Personal Data

Your personal data is collected by our Company through our website, social media channels, complaint forms, and digital analysis tools (cookies and similar technologies). Our legal bases during this process are:

Explicit provision in laws and fulfillment of our legal obligations.
Direct necessity for the establishment or performance of a contract (e.g., after-sales services).
Legitimate interests of our Company, provided that it does not harm your fundamental rights and freedoms (e.g., website analysis and performance measurement).
Explicit Consent: Your approval obtained during website entry for marketing activities and analysis performed via cookies.

e) Rights of the Data Subject Under Article 11 of Law No. 6698

As personal data subjects, you have the right to learn whether your data is processed, request information if processed, request correction, request deletion, and know the third parties to whom data is transferred at home or abroad. If you submit your requests to our Company through the methods regulated at www.akyuzkaplama.com, the Company will finalize the request free of charge as soon as possible and within thirty days at the latest, depending on the nature of the request.